Every journey begins with a single step — ours began with a missed call that would change everything.
In 2016, while studying at Makerere University Business School, life was anything but easy. Paying tuition and meeting daily needs was a constant struggle. One afternoon, I received a missed call from my little sister. When I returned the call, her words hit me hard: “Are you aware of mum’s illness?”
I had no idea she had been in the hospital for nearly three weeks. The news broke me. At that time, I hadn’t paid even a single coin of my tuition fees, and exams were just around the corner. Everything felt like it was falling apart — my mind raced with questions. Should I drop out? How would I continue? But one thought kept me going: Who has ever dropped out of campus and found it easy afterward? That small voice gave me the courage to press on.
With no clear path, I decided to take a break and left campus for the day. On my way out, I noticed one of my classmates selling sweets. Out of curiosity, I struck up a conversation with her. She told me that this small hustle was how she raised her tuition and daily upkeep. That moment sparked something in me — a reminder of where I came from.
Growing up in Gulu, I watched my mother build her business from scratch, working hard every day at Gulu Main Market. Her dedication inspired me, and I knew I had to carry on that legacy. I reached out to my aunt, who had a small honey business, and asked if I could sell some jars around campus. With the little stock she gave me, I started moving from hostel to hostel, offering honey to students.
After two weeks of trying, I made my first few sales — and the response was promising. That small beginning planted a seed. I realized that I could turn this into something bigger. I began reading business books, attending masterclasses, and developing a passion for entrepreneurship. Slowly, I built a vision beyond just selling honey — a vision to create a brand that would support local farmers, provide quality products, and make a positive impact on the community.
With time, we expanded to peanut butter and other processed foods, maintaining the same commitment to quality and supporting local producers. What started as a small hustle turned into a brand rooted in hard work, family values, and a desire to uplift others.
Looking back, those early days were full of challenges, but they also shaped who I am today. Along the way, I’ve been blessed to have people who believed in my dream — Benjamin Ongena, Barbara Balungi, and Matilda Akello Sandra — whose support pushed me to keep going even when things got tough.
Adaxz Logistics Ltd was born out of those struggles, built on the values of resilience, community, and quality. What started with honey has now grown to include a variety of fresh and processed foods, but the heart of our business remains the same — creating products that people can trust and supporting the communities that have been part of our journey.
Our story is still being written, and we are just getting starte